Publishing
An all-in-one logical workflow guides your engagement and publishing. Actionable analytics drives your publishing: understand the relevant topics by location, search and explore any keyword, measure the reach and impact of any post, find out the Best Times to Post. NOW you are ready to publish!
Audience interests & sentiment
- Know what your followers are talking about now
- Understand what your X (Twitter) influencers are interested in
- Know your followers' sentiment (joy, sadness, and more)
Post Scheduler
- Powerful, flexible and automated Post Scheduler
- RSS Feed Posting support for easy and automated sharing
- Schedule manually or based on your account's Post Calendar with Best Times to Post
- Build segmented content streams based on geography or content type
Best Times to Post
- Publish when your followers are paying attention
- Proprietary algorithm calculates when your audience is active on X (Twitter)
- Weekly dynamic chart by day, hour - specific to your audience
- Straightforward Best Times to Post interface
Engagement Dashboard
- Analyze how your business is doing on X (Twitter)
- See the Post activity and how the most engaged posts travel in the world
- See the top engagers and their demographics on your X (Twitter) Engagement dashboard
Community Analysis
Build and cultivate your fan base with our straightforward, easy to use community management tools with embedded analytics.
Know your followers
- Map X followers to a city level!
- View an interactive map or export it
- Identify Influencers by geography
- Interact optimally knowing your followers demographics
Segment Your Followers
- Audience identification: segment your X followers
- Apply a range of filters, including customer lists and keywords in BIO
- Categorize audience in a custom or X (Twitter) list, export to excel
Build your community
- Find leads in the entire Xsphere
- Identify top and influential followers
- Know who unfollowed
Analyze growth/decline
- Track X follower growth by location
- Measure effectiveness of your campaigns and engagements
- Map your projected momentum and follower history
Reports and tools
- One stop dashboard for your account stats: growth, charts and demographics
- Email reports: new followers, unfollows and more
- Analyze and map the people you follow
- Create custom follower map widgets for your web site
- Export the reports
Listening
Research any topic in the Xsphere, current or historical, through a search of hashtags and keywords. Set Alerts on whatever you care about, and get email notifications. Indeed, “knowledge is power”.
Explore hashtag / keywords
- Search any word, hashtag, account, url or phrase up to 30 days
- Research historical topics back to 2006
- Create an interactive hashtag map and drill down for details
- See other topics associated with your search
- Set up multiple searches in parallel, view on an interactive map and compare results
Post Alerts
- Track any topic in near real-time
- Get email notifications right in your inbox
- Set up multiple post alerts in parallel
- Stay on top of your brand, competitors, and interests
Measure impact and reach
- Measure post impact and sentiment
- Get the reach of a post, or a group of posts
- Get unique reach and total impressions
Research
Some are more important than others… For an effective campaign, optimized cost and best ROI - analyze the influencers, or get to know your competitors, partners and new business leads.
Analyze an account
- Analyze X (Twitter) Account
- Partners, influencers, leads and competitors analysis
- Know the audience demographics, interests and engagement
- Deep dive and map to a city level
Analyze lists
- Analyze X (Twitter) list by location
- Analyze the influence of X lists
- Measure their reach and audience breakdown
Find Common Followers
- Find common followers between X (Twitter) accounts
- Easy interface to define and search any account combination
- Put common followers in a list or export to excel